Although workshop only lasted less than two days, but the meeting running more than 12 hours, a total of 24 from all areas of the textile industry leaders on the characteristics of own product research and development trend in the future to talk.
What is the return of this?
Around the requirements development products
The theme of this conference is "return to nature, to shape the commercial value", hope that through this "seminar" leading industry companies to rapidly changing market environment, stick to nature.So what is a enterprise of this?
In China textile industry association, vice President of ChangSunRuiZhe opinion: "this is the form together, this is not a regular shape shall be scattered. For the enterprise, the return value is true. To do this, as well as by product for the benefit of consumers, also by people-oriented, environmental protection and fair competition behavior practice of social responsibility. The enterprise level, this is around the effective demand of the product development and create demand innovation. Product development is the highest realm of disruptive technology and with the core intellectual property rights, second is cost advantage which has the ability to integrate resources and the ability to control costs, again is the requirements of rapid response, is surrounding the industry needs to set up innovation goals."Fend off, around the industry needs to set up innovation goals and succeed, take artifact is a typical example.Small small innovation, but embodies the designer to demand keenly capture.Mobile phone has become indispensable to an external organs, a "extended arm" to find the real consumers demands in the heart, to create a rigid demand in the market, create a successful product.
At the industry level, textile product development work, basically is the demand of around enterprise and industry development needs.Fend off, said the association is' much starker choices-and graver consequences-in planning research, one of the important issues is the industry's position.'ten minimum three sums up the traditional textile industry contribution: traditional pillar industries, national economy important industry, international competitive advantage industry of the people's livelihood."' much starker choices-and graver consequences-in I think can also use three words to describe: the national economic and social development of the people's livelihood and pillar industry, promote cultural creative industry, leading the fashion and lifestyle of consumption, the internationalization development, high and new technology applications, business model innovation of the forerunner and foundation industry."Fend off said.
Road in where?
Supply of collaborative innovation diffusion
The current situation, both foreign and domestic face an unavoidable contradiction, namely orders the contradiction between the fragmentation and large-scale production.Many varieties, small batch, fast face-lifting become a trend, and most of the enterprise to produce the equipment, technology, process, system, idea, were prepared for the mass production and customization will bring a lot of challenges: quality guarantee, the higher request for workers;Duration control difficult, customer orders are relatively scattered, no planning, arrange brings new challenges for supply chain stock, time limit for a project rhythm;Cost control difficult, personalization demand variety, but the single batch quantity is not much, it is difficult to form the procurement scale benefit, lead to rising costs.According to the characteristics of complex market fend off said: "the manufacturing enterprise to obtain more profits, there are three ways to can: increase sales, reduce inventory, reduce operating costs. These three ways, reduce inventory and operation cost is extremely limited, and improve sales to obtain more profit is endless. So for enterprise operating management, transform the traditional supply chain, finally realizes the flexibility of the supply chain is the key, is the whole process through sharing data based."
When enterprise's supply chain to realize diffusion, data after the whole process through sharing, enterprise originally the boundary of the industry will gradually be broken, the analysis results presented information data can also be escalated to the industry level, this means that the enterprise must change development idea.It is understood that the current cotton fiber utilization rate has reached 64%, cotton textile enterprise for chemical fiber enterprises demand terminal should be how to change the traditional pattern of large-scale continuous production, establish a flexible production mechanism?Smart textiles is zoned in the clothing or industrial textiles field?
Li Bingong said: "in fact, some companies in developing facing the choice question, is the enterprise itself to 'picture' the 'prison'. Can you think out of the fields on the demand of the terminal to locate the product development, has become an inevitable topic today. So, adhere to the coordinated development is there are effective ways to improve this situation. The collaborative development mainly refers to the three levels to form collaborative innovation mechanism, namely knowledge innovation alliance, the union of technology innovation, product innovation alliance."
Reshape the marketing model
Trend research depth of fusion
In addition to the interpretation of the essence of enterprise, industry development, the seminar of the other guests also from the trend, market, development of new sensors and actuators, printing and dyeing, research and development industry, the detailed explanation for the guests.China textile information center deputy chief engineer Dong Kuiyong stands in the Angle of global textile technology development trend are analyzed: "big data are increasingly used in various industries, scientific method is characterized by intelligent manufacturing and intelligent factory of the new age is coming, in the field of material and manufacturing greening trend obviously strengthened. And with the 'much, fast, good, province" as the basic of traditional textile technology, gradually meet development bottleneck. In the future, textile industry, except for a handful of endogenous technology more want to rely on depth fusion with other technology, realize the revolutionary innovation."
National textile product development center products creative director li lei from popular trend analysis: "in recent years, the rapid development of Chinese textile fabrics popular trend research and publishing, the current popular trend has covered colour, chemical fiber, yarn, fabric, home textile, garment industry chain, trend release form, the mode of operation is not only an excellent enterprise product development, also is the gold-lettered signboard of every industry exhibition, and become a kind of public marketing model, popular with more and more enterprises."
In addition, according to the national product Chen Baojian, director of the division of the textile product development center, is about to launch the national textile product development base is to get the best combination of enterprise, no longer the pattern of the ties and interests of the capital, but to create mutual value consortium and their respective development, joint show, exhibition industry now product development platform, to meet buyer's inspection.
