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Textile and garment industry: cross-border business new opportunity for development
2015-06-22
As countries on cross-border electricity business policy support, China's cross-border electricity and is good in many ways, and industry is developing rapidly, the trade scale expands unceasingly.In 2013, according to statistics released by the ministry of commerce China cross-border electricity dealer market turnover of about 3.1 trillion yuan, accounting for 12.1% of the total amount of import and export.Cross-border electric business platform in China more than 5000 enterprises, through all kinds of platform in cross-border e-commerce enterprise has more than 20 m.In numerous domestic and international cross-border trading platform, eBay, speed sell tong, amazon, dunhuang nets all four of the market share accounted for more than 80%.Cross-border electricity business transactions in China in 2016 is expected to reach 6.5 trillion.
On June 10, li keqiang, chaired a state council executive meeting pointed out that promoting cross-border e-commerce healthy and rapid development, with the "foreign trade" Internet + realize optimized into optimal out, is conducive to expand consumption, promote the development of the open economy upgrades, create new economic growth point.Include: optimization of customs clearance process, implement cross-border electricity retail duty-free policy, encourage foreign trade export tax rebate comprehensive service enterprise for cross-border electrical contractor providing services such as customs clearance, warehousing, finance, encourage cross-border business industry by overseas positions, experience shop to expand marketing channels, such as cultivating their own brands and self-built platform.
The development of Chinese cross-border electricity BBS "global cross-border B2C electrical business trend report predicts that global cross-border B2C electrical dealer market size will be $2014 in 230 billion to nearly $1 trillion in 2020, total B2C electrical contractor in proportion to 29%. At that time, has more than 200 million cross-border B2C electricity consumers in China, will become the world's largest cross-border B2C electricity consumption market, cross-border electrical import and export business is expected to drive the global cross-border consumption growth rate up nearly 4%.
In the trend of economic globalization and the rapid development of e-commerce, the global demand for cross-border online shopping market space is huge, cross-border domestic electricity industry is expected to usher in a new opportunity of development, the future trading platform to develop mobile, vertical and localization.(1) mobile electricity bring market incremental: 2014 mobile e-commerce market turnover accounted for about a quarter of the total online transactions of cross-border electricity power mobile terminal.From European and American markets, huge consumer demand, consumer shopping is not affected by time and space constraints will bring huge market opportunity for sellers fully, and move the deal more impulsive, so conversion rate is higher than traditional computer terminal, corresponding improve profit margins.(2) sales platform designed Note in the vertical niche: for each big cross-border electric business platform, in view of the target market for professional sales platform structures, it is to maintain and consolidate the industry status, forming direction differentiation competitive strategy.From the recently launched cross-border platform, only a few is a comprehensive trading platform, the rest are vertical niche on country or category, with maternal and infant, beauty makeup, dress is the most common.(3) overseas warehouse optimization localization service: as the logistics the escalating of form a complete set, especially the rise of overseas warehouse model, many domestic electricity companies are dense layout overseas consumption market, will be ready for the commodities directly from abroad, so that the foreign consumers enjoy localized content flow and return service.Future cross-border electricity will strengthen localization service quality, to promote the localization service ability, the localization service competition will become the key point of the future cross-border transactions.
For cross-border domestic electricity industry, we believe that: cross-border electricity has two big bonuses, namely for overseas demand from emerging markets remain high growth, and mobile electronic commerce rapid development to open the new market opportunities in the future.However, facing the general homogeneity of customers, products, marketing, we have really more bullish on creativity (products) or channel brand can in cross-border electricity neighborhood has a great performance.Cross-border electricity business, it is only a channel, as competition intensifies in the future, the key to compete is still the products, which meet the customer's pursuit of cost-effective, or extreme specialization subdivided neighborhood, or joint emerging consumer groups more sense of entertainment products.
Risk warning.Weakness in the retail market, end demand;Rising costs such as logistics;Industry competition, policy change risk.