The electricity 618 big and promote this year
2015-06-24
Double tenth of a every year is the season of a year inventory, and 6.18 became a half year summary and important to predict the tendency of the second half of the vane.From the result of the promotion war this year, we easily find out that the development of electricity has entered the normalized development:
1, move the last, will trigger a mobile marketing shopping in the latter half of the war
Gome, according to official figures, gome online 618 big promote 18 0 p.m. after open grab, total volume surged 306%, order quantity and sales from the mobile super double 11 sales 30% last year, the total accounted for 61%.
On June 19, jingdong released 618 "online carnival" throughout the day trading data.On the same day, the total order more than 15 million single, by more than 100% higher than the same period last year.Among them, the mobile terminal orders accounted for by more than 60%.
As of June 18, 20 points, online sales grew by 426% year on year, suning stores rose 353% from a year;Mobile client orders accounted for 57%.
The above data, sales of more than half, from the mobile base reached sixty percent, the mobile end since last year's double ten continues after a power.With 4 g communication technology and the widespread popularity of intelligent terminal, the growth of the mobile terminal shopping space also is very big, this also is the new field of electricity.
2, the electricity business growth era is over, the overall growth has slowed
The electricity data look graceful, but the percentage increase in high enterprise network fault are actually ever is not successful business, jingdong is increased by 100%, rapid growth of such data cannot be considered.By the whole downward pressure system in China's economy this year, can be the day the stock market crash, because of the negative psychological effects, 618 big promotion in this year is not very successful.In combination with the actual situation of this year, there were even predicted that this year the overall the performance of the electricity industry growth is expected to drop to 30% 40%, that is, the development of China's e-commerce section double farewell era, entered the normalized development, industry usher in a new round of reshuffle.
3, micro electric trade routes the long letter
Before 618, jingdong and tencent have high hopes for this year's micro letter end, but the final data for this one down, one has brought, visible micro letter is not the expected benefits.Of course, don't rule out the influence of the stock market, in the circle of friends may have looked down, affected the shopping enthusiasm.
Micro letter electricity after more than a year of boom, facial mask and a variety of health care products, each derivative in this intensive cultivation, the country prosperous, even many of the legendary master drive into the field, all kinds of hype and marketing treasure Canon along with the distribution network, and even once scandals, has to replace the taobao.But, after last year's double ten one and this year's 618 big for baptism, micro letter still accomplish nothing, micro letter this piece of good CARDS again by card No good layout.
Every year large presses can trigger a new round of electricity industry marketing, second line electric merchants is girding, but the enthusiasm of consumers seem to be cut every year.Behind the rapid growth of data is electricity overall concern for the development of fatigue, China's e-commerce industry into the normalized development period, to various electrical contractor how great god's layout and planning their own market and service.
1, move the last, will trigger a mobile marketing shopping in the latter half of the war
Gome, according to official figures, gome online 618 big promote 18 0 p.m. after open grab, total volume surged 306%, order quantity and sales from the mobile super double 11 sales 30% last year, the total accounted for 61%.
On June 19, jingdong released 618 "online carnival" throughout the day trading data.On the same day, the total order more than 15 million single, by more than 100% higher than the same period last year.Among them, the mobile terminal orders accounted for by more than 60%.
As of June 18, 20 points, online sales grew by 426% year on year, suning stores rose 353% from a year;Mobile client orders accounted for 57%.
The above data, sales of more than half, from the mobile base reached sixty percent, the mobile end since last year's double ten continues after a power.With 4 g communication technology and the widespread popularity of intelligent terminal, the growth of the mobile terminal shopping space also is very big, this also is the new field of electricity.
2, the electricity business growth era is over, the overall growth has slowed
The electricity data look graceful, but the percentage increase in high enterprise network fault are actually ever is not successful business, jingdong is increased by 100%, rapid growth of such data cannot be considered.By the whole downward pressure system in China's economy this year, can be the day the stock market crash, because of the negative psychological effects, 618 big promotion in this year is not very successful.In combination with the actual situation of this year, there were even predicted that this year the overall the performance of the electricity industry growth is expected to drop to 30% 40%, that is, the development of China's e-commerce section double farewell era, entered the normalized development, industry usher in a new round of reshuffle.
3, micro electric trade routes the long letter
Before 618, jingdong and tencent have high hopes for this year's micro letter end, but the final data for this one down, one has brought, visible micro letter is not the expected benefits.Of course, don't rule out the influence of the stock market, in the circle of friends may have looked down, affected the shopping enthusiasm.
Micro letter electricity after more than a year of boom, facial mask and a variety of health care products, each derivative in this intensive cultivation, the country prosperous, even many of the legendary master drive into the field, all kinds of hype and marketing treasure Canon along with the distribution network, and even once scandals, has to replace the taobao.But, after last year's double ten one and this year's 618 big for baptism, micro letter still accomplish nothing, micro letter this piece of good CARDS again by card No good layout.
Every year large presses can trigger a new round of electricity industry marketing, second line electric merchants is girding, but the enthusiasm of consumers seem to be cut every year.Behind the rapid growth of data is electricity overall concern for the development of fatigue, China's e-commerce industry into the normalized development period, to various electrical contractor how great god's layout and planning their own market and service.
